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Traditional marketing is great for business, but in today’s world, influencer marketing is even better. Social media has disrupted the balance of power between brands and customers. Social media networks provide a platform for people to easily connect with brands, as well as share their opinions to thousands of people in seconds. With the adoption rate of social media increasing every day, more people feel empowered to share their personal experiences with brands to give consumers an authentic viewpoint. This sharing of content is dramatically changing the way people make purchasing decisions because they no longer only rely on what the brand says. They look for the recommendations of others, and now they can access social proof from people they trust anytime, anywhere.
Marketers are beginning to realize the best way to grow their brand is through social influencer marketing. Statistics show that “92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands” (Nielsen). By teaming up with the right influencers to spread your message you can reach thousands, even millions, more people in a more effective manner. Brands that leverage social influencers to spread their message are seeing up to a 10X increase in conversion rates.
“47% of online consumers use ad blockers, giving brands and businesses even more reason to put their dollars behind influencers instead. Influencers are the ones holding everyone’s attention” (Forbes)
The Numbers …
As Media Advertising continues to rise, not all buyers get their monies worth. Traditional means simply does not have the foothold that it once did. Social Media is the language we speak and we listen through the voices of influencers-not ads.
Statista.com states that by the year 2020, we will spend $243 Billion in media advertising. Branded Destinations is disrupting the industry so that your dollars meet the highest levels of effectiveness.
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